March 24, 2017

Facebook Videos Will Reportedly Have Ads Soon

11 January 2017, 12:33 | Felicia Christensen

The You Tube mid-video ad plague extends to Facebook. Image YouTube


Facebook stated that users now consume 100 million hours of video each day, so it is no surprise that it has made a decision to extend its ad formats, which are currently limited to sponsored posts that brands have to buy from the platform.

The "mid-roll" format runs in contrast to say, YouTube, which typically runs ads before the start of a video. That 20-second requirement would encourage publishers to create videos good enough to hold your attention for more than a brief moment.

Facebook will start testing mid-roll ads, or ads placed in the middle of a video, Recode reported Monday.

Companies and content creators often criticized Facebook for its extremely limited revenue model for videos, which only feature ads under certain conditions.

But the new Facebook ads can only run once a viewer has watched a clip for at least 20 seconds. "Facebook realizes that with video, engagement is more valuable than just clicks".

The social media giant will give video publishers the opportunity to show ads in their videos, and will give users a 55 percent cut of all sales, industry sources report.

Many websites include adverts at the beginning of their videos but adding a sponsored message whilst content is playing could be hugely frustrating for users. Last year, CEO Mark Zuckerberg said people watch 100 million hours of video on Facebook each day; and Sheryl Sandberg, Facebook's COO, later noted that 500 million people watch video on Facebook daily.

"If Facebook wants those TV ad dollars, they have to invest more in video". The ads themselves will be no more than 15-seconds long. Last year, it also began testing mid-roll ads in live videos.

Facebook is reportedly incentivizing publishers to make those initial 20 seconds worth viewers' while. However, this method has been criticized by many considering that the videos on the news feed auto play. The timing couldn't be better, as mid-rolls are increasingly popular with advertisers: A recent report from online video platform Ooyala showed the use of mid-roll ads is growing, and that they're taking market share away from pre-roll ads.

Other News

Trending Now

Florida Attorney General Pam Bondi won't talk about job in Trump administration
As a result, Trump was required to reimburse his donation for the $25,000 as well as pay a $2,500 fine to the IRS. He is committed to backing up the great men and women standing behind me, and we talk about that very frequently.

Massimiliano Allegri Reportedly Wants to Replace Arsene Wenger at Arsenal
It was a bit unorthodox but a goal is a goal and I'm happy to start 2017 with a goal. So we have to accept TV chooses the games.

Says Navy ship fired warning shots at Iranian vessels
The Mahan was transiting with the San Diego-based amphibious assault ship USS Makin Island and the USNS Walter S. In September, during the U.S. presidential election campaign, Trump said that any Iranian vessels harassing U.S.

Samsung's Bixby Virtual Assistant Confirmed on the Official Website
This is true because the 2016 models were launched in March and released in April, which is just a few weeks from now. The Galaxy S7 edge, meanwhile, has gone down from its original £639 RRP to around £517 SIM-free (also at Amazon UK ).

Regulators Chip Away at Qualcomm
USA chipmaker Qualcomm has been fined a record 1.03trn won ($854m, £698m) for allegedly breaching competition law in South Korea. Regulators in other jurisdictions, including the United States and Taiwan, are also investigating the chipmaker.

Trump Calls Schumer 'Head Clown' Over Obamacare Stance
The latest Trump broadside on one of his foes came via the same platform many others have: Twitter. "We'll have benchmarks. Schumer said at a September conference it was his "No. 1 goal" to get a progressive Supreme Court, according to Malcolm.

Buffalo Bills Name OC Anthony Lynn Interim Head Coach
The Bills now join the Los Angeles Rams and Jacksonville Jaguars among teams who have fired their head coach this season. Shortly after the news of Ryan's firing, Adam Schefter reported Buffalo would bench Tyrod Taylor and start E.J.

Woman dies after fall from chairlift, two children injured
The names of the victims were not released but officials said they were visiting from Texas with other family members. Her 9-year-old daughter was airlifted to a separate children's hospital, where she was listed in stable condition.

Modi asks diaspora to first develop India
He said, Indians staying overseas are respected not only for their strength in numbers but also for the contributions they make. The meet is organised every year to mark the contributions made by the Indians living overseas for the Indian economy.

Vehicle bomb kills at least 19 in Syria's Azaz: monitor
According to media activist Baha al-Halabi, witnesses say many bodies were unidentified due to the strength of the explosion. More than 310,000 people have been killed in Syria since the conflict began with anti-government protests in March 2011.