March 24, 2017

Ex-Employee Sues Snapchat, Claims the Company Has Been Faking Growth Numbers

08 January 2017, 12:31 | Felicia Christensen

The potential reallocation dollar shift. Source hootsuite

The potential reallocation dollar shift. Source hootsuite

In the lawsuit filed on Wednesday in a California court by Anthony Pompliano, who earlier worked with Facebook Inc, also alleged he was sacked for being a whistleblower, the magazine reported.

"Snapchat will not let anything stand in its way of an IPO, including its obligations to represent material facts accurately", the lawsuit claims.

Pompliano claims that after alerting executives to the practice, he was sacked in retaliation and was then made the target of a "smear campaign" to ruin his reputation and undermine his claims about the falsified numbers.

Pompliano filed additional claims against Snap in arbitration, as mandated by his employment agreement with the company, but is suing in court in hopes of persuading a judge to order Snap to stop lying about the nature of his termination. According to Los Angeles Times, the former employee also alleged that the company forced him to reveal secrets about his time at Facebook. The suit also alleges Snapchat only hired Pompliano for the "nefarious goal of obtaining Facebook's confidential and proprietary information" and has since "sought to destroy his career and reputation". It's unclear which metrics Pompliano claims were being misrepresented because the complaint is heavily redacted. According to the complaint, Snap has told employees and social media executives that Pompliano was incompetent, hindering his ability to find a new job.

Pompliano alleges that because his the "truth" concerning his termination would be so "potentially damaging to Snapchat's planned IPO, terminating him wasn't enough to ensure that the public was kept in the dark".

Sentieo SNAP revenue drivers and assumptions. Sources are in the excel file
Sentieo SNAP revenue drivers and assumptions. Sources are in the excel file

Pompliano was employed by Snap Inc, owner of Snapchat, in 2015 and placed on the business operations teams focused on growth and user engagement.

"It is totally made up by a disgruntled former employee", she said.

Snap and Facebook are locked in battle for the attention of consumers and advertisers.

One of the Biggest rivals of Facebook Inc.

Snap Inc. started talking about its IPO as early as March, last year. In the past couple of years, Facebook has shamelessly ripped off some of Snapchat's most popular features, like ephemeral stories, and implemented them into Facebook properties, namely Instagram. When asked to confirm if that was the case, he said: "They deserve all the credit", insisting that "This isn't about who invented something".

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